At the dawn of production

person Posted By: Madame Pivot list In: Madame Pivot Story On: comment Comment: 0 favorite Hit: 73

During the first couple of years, when it wasn't very clear yet how big the turnover was going to be, orders were processed, collected and then sent to the factory. The creative process was quite intimate, most of the work was done at home, with drawings scattered on the kitchen table and the first experiments taking place between the living and the dining room. When a new model was approved in all its versions, the proper production could start. A few shoes were placed on the factory's conveyor belt, side by side, to be assembled, sown, glued, cleaned... until they ended in their boxes. We like to imagine the scene as a sort of funfair with a bunch of kids waiting in line for their ride on the caterpillar. 

In the same period tango was growing fast and events, festivals, and the first marathons were coming up everywhere... more and more brilliants were sparkling around the dance floors and Madame Pivot shoes were becoming very popular. They appeared in dance shop windows, tango teachers were recommending them to their students and they were taken around to milongas; first close by, then to other cities and regions. The shoes went on holiday, to the seaside, up in the mountains and then abroad! How many beautiful trips and adventures they took and how many new friends they made! They felt beautiful and admired and the more they were desired, the more they had to be reproduced.

The circle of friends was expanding and the waiting line to the caterpillar became longer and longer. The project and planning stage was also developing quickly, the kitchen table was not big enough, the living room was very crowded and shoes were piling up everywhere on the floor. It was definitely time to move. But that is another story...

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